PRESS statemtent Issued by Hammer Lacrosse

Hammer Announces 2008 Product Line

And Free AX3045 Upgrade Program

 

PLEASANTON, CA, January 8, 2008 – Hammer Lacrosse today announced their 2008 shaft line with the addition of seven new shafts.

 

The new line up includes:
Table updated May 25th 2008

ITEM #
DESCRIPTION
List
Price
 MSRP
Available
MEN'S SHAFTS
AX3045-K Men's 30" Kevlar Composite - High Flex (Attack)
  159.95
 139.95
discontinued
Ao30-K Men's 30" Kevlar Composite - High Flex (Middie/Attack)
 159.95
 139.95
NOW
D Men's 60" Defense Composite - Medium Flex
 239.95
 209.95
OCT-08
G Men's 40" Goalie Composite - Medium Flex
 199.95
174.95
FEB-09
   
WOMEN'S SHAFTS
Wo30-K 32" Women's Kevlar Composite - High Flex
 159.95
 139.95
NOW
Wo40-CK 32" Women's Carbon Kevlar Composite -  Low Flex
 159.95
 139.95
JUL-08

 

Hammer’s continuous product improvement program has yielded huge advances in composite shaft technology and durability. The 2008 product line includes advancements that have been in development for over a year.

 

Improvements include:

  1. Improved polyurethane grip coat durability.
  2. Improved end cap durability.
  3. Improved high-impact epoxy shell durability, 80% more impact resistant, with no loss of flex or control.
  4. Improved internal graphite spar strength 44%, now T700 aerospace grade carbon vs. T300 commercial grade carbon (lacrosse industry standard), with no loss of flex or power.

 

FREE AX3045 UPGRADE:
When asked, why offer an upgrade? Hammer President, Scott Patterson said, “Three reasons; first, our customers are paying for top performance, and we don’t compromise. Second, the advancements are huge, and we want them to have them. Third, because nothing makes me madder than when a new improved model comes out right after I purchased something and I’m stuck with the old version.” Mr. Patterson continues, “We love our product, the performance is amazing, and we want to build long-term brand relationships, not just make sales. These improvements were scheduled to be completed late summer 2008. But they are here now so we want to pass them on to our customers. It’s that simple.”

The upgrade process is simple, go to any Hammer Authorized Dealer and they will exchange your Hammer PowerShaft AX3045 for the new AX3045-K, no receipt needed. Or contact us customerservice@hammerlacrosse.com, and we can help you directly.

JR TOP GUN Upgrade is also simple: Top Gun recipients send us an email customerservice@hammerlacrosse.com and we’ll email the instructions. Your new AX3045-K will have your 2007 JR TOP GUN gold label.

HAMMER LACROSSE is a division of Hammer Sports Inc., a leading developer, marketer and distributor of branded performance sports equipment and accessories. Through an unwavering commitment to innovation, Hammer creates products designed to make every athlete a better athlete. Hammer’s products are used primarily in team and individual sports activities such as lacrosse, ice hockey, field hockey, baseball, softball, and water sports. Headquartered in California’s high-tech corridor, Hammer has dedicated R&D and manufacturing facilities with focus on global competition. For more information, visit www.hammerlacrosse.com.